{
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "version": "1.0.0",
  "lastUpdated": "2026-09-26",
  "identity": {
    "primaryBrandName": "Waheed Akhtar",
    "legalName": "Waheed Haral",
    "fullName": "Waheed Akhtar (Waheed Haral)",
    "alternateNames": [
      "Waheed Haral",
      "Waheed Haral SMM",
      "Waheed Akhtar Haral"
    ],
    "headline": "Content Marketing Strategist | Organic Social Strategist | Social Media Manager",
    "tagline": "I turn ideas into content, and content into growth.",
    "yearsExperience": "4+",
    "location": {
      "city": "Lahore",
      "country": "Pakistan",
      "countryCode": "PK",
      "workEligibility": "Available for Remote Roles Worldwide (UK, EU, US, MENA, APAC)"
    },
    "contact": {
      "email": "haralwaheed@gmail.com",
      "phone": "+92 314 7474572",
      "whatsapp": "https://wa.me/923147474572",
      "linkedin": "https://www.linkedin.com/in/waheed-haral-smm",
      "website": "https://waheedharal.com",
      "portfolioGallery": "https://waheedharal.com/visual-work",
      "resumeUrl": "https://waheedharal.com/assets/resume/Waheed_Akhtar_Resume.pdf",
      "llmsTextUrl": "https://waheedharal.com/llms.txt"
    }
  },
  "executiveSummary": "Content Marketing and Growth Strategist with 4+ years of experience building multi-platform content systems across fitness, wellness, renewable energy, medical aesthetics, and digital agency brands. Skilled in organic social strategy, campaign messaging, social SEO, keyword-led captions, content audits, A/B testing, short-form video strategy, and AI-assisted creative workflows. Developed content contributing to 10M+ impressions, 900K+ video views, 300+ direct leads, 530% Instagram growth, and 30% faster creative turnaround across local and international client campaigns.",
  "verifiedMetrics": {
    "organicImpressions": "10,000,000+",
    "videoAndReelsViews": "900,000+",
    "directLeads": "300+",
    "instagramGrowthPercentage": "+530%",
    "instagramGrowthDetail": "Scaled Aesthetics Lab from 10K to 63K organic followers",
    "paidCplAmsterdam": "€8.71 TikTok Lead-Gen CPL (BeyondFit Amsterdam)",
    "paidMetaLeads": "31 Meta Leads + 5 Google Ads Leads (BeyondFit Amsterdam monthly reporting)",
    "creativeTurnaroundImprovement": "30% faster turnaround via AI-assisted workflows",
    "totalCreativesDelivered": "400+"
  },
  "skillsTaxonomy": {
    "strategy": [
      "Organic Social Strategy",
      "Content Marketing Strategy",
      "Content Calendars",
      "Campaign Planning",
      "Brand Storytelling",
      "Creative Direction",
      "Campaign Messaging",
      "Content Funnels",
      "Lead Generation Content"
    ],
    "copywritingAndSEO": [
      "Hook Writing",
      "Short-form Video Scripts",
      "Keyword-led Captions",
      "Hashtag Research",
      "Competitor Research",
      "Landing-page Messaging",
      "A/B Testing",
      "Content Audits",
      "Social SEO"
    ],
    "analyticsAndAds": [
      "Meta Ads Manager",
      "TikTok Ads Manager",
      "Google Ads",
      "Meta Business Suite",
      "Instagram Insights",
      "Google Analytics 4 (GA4)",
      "Google Tag Manager (GTM)",
      "CPL Reporting",
      "Lead-generation Reporting",
      "Performance Tracking",
      "SocialBu"
    ],
    "creativeAndProduction": [
      "Adobe Premiere Pro",
      "Adobe Photoshop",
      "Adobe Illustrator",
      "After Effects",
      "DaVinci Resolve",
      "CapCut",
      "Canva",
      "Figma",
      "DSLR Video Production",
      "Drone Cinematography"
    ],
    "aiWorkflows": [
      "ChatGPT",
      "Canva AI",
      "Adobe Firefly",
      "Midjourney",
      "Runway ML",
      "Veo 3",
      "Nano Banana",
      "Notion",
      "Trello",
      "Google Workspace"
    ]
  },
  "workHistory": [
    {
      "company": "Brand Surge LLC",
      "role": "Social Media Marketing Manager / Content Mentor",
      "period": "2025 – Present",
      "type": "Full-time",
      "location": "Lahore, Pakistan",
      "responsibilities": [
        "Led end-to-end content operations for 4+ agency brands (BCT, DS, TD, EC), managing content calendars, campaign planning, creative briefs, publishing schedules, and weekly performance reporting.",
        "Developed reels, carousels, static posts, captions, hooks, ad creatives, and campaign messaging across Instagram, Facebook, LinkedIn, and Pinterest.",
        "Optimized AI-assisted workflows using ChatGPT, Canva AI, Adobe Firefly, and Midjourney, improving creative turnaround time and team efficiency by ~30%.",
        "Mentored junior designers on content ideation, brief creation, visual direction, caption development, and AI workflows."
      ]
    },
    {
      "company": "BeyondFit",
      "role": "Social & Video Lead / Content Strategy Support",
      "period": "2025 – Present",
      "type": "Contract / Remote",
      "location": "Amsterdam, Netherlands",
      "responsibilities": [
        "Developed conversion-focused campaign messaging, reels, and ad creatives for Meta and TikTok paid funnels, contributing to 31 Meta leads and 5 Google Ads leads during monthly reporting.",
        "Optimized TikTok lead-generation test creatives and reporting, generating 4 leads at an estimated CPL of EUR 8.71.",
        "Analyzed Meta, TikTok, Google Ads, and platform insights to support +101.7% views, +45.4% interactions, and +106.7% follower growth.",
        "Executed 7-Day Free Trial and Peak Hours lead-generation funnels."
      ]
    },
    {
      "company": "AMA Energy",
      "role": "Senior Content Creator & Video Producer",
      "period": "2023 – 2025",
      "type": "Full-time",
      "location": "Lahore, Pakistan",
      "responsibilities": [
        "Produced 45+ organic reels and video assets end-to-end (script, DSLR/drone shoot, edit, thumbnail), generating 200K+ organic views and 2M+ impressions through educational renewable-energy content.",
        "Designed 90+ social media and ad creatives to strengthen digital visibility and customer education.",
        "Built creative production SOPs and trained a junior editor."
      ]
    },
    {
      "company": "Aesthetics Lab",
      "role": "Lead Content Producer / Senior Content Creator",
      "period": "2022 – 2023",
      "type": "Full-time",
      "location": "Lahore, Pakistan",
      "responsibilities": [
        "Led organic growth strategy that scaled Instagram from 10K to 63K followers (+530%) through trend-led content planning, short-form video, and service-focused campaigns.",
        "Produced and scripted 55+ reels and videos, generating 100+ direct client appointment leads.",
        "Designed 40+ ad creatives and carousel posts and led the Islamabad branch launch content strategy."
      ]
    },
    {
      "company": "GluSlim UK / DrWellness",
      "role": "Wellness Supplement Content Strategy",
      "period": "Contract / Remote",
      "type": "Remote",
      "location": "London, UK",
      "responsibilities": [
        "Developed UK ASA/CAP compliance-aware, brand-safe campaign messaging, carousel concepts, audience-focused CTAs, and product-awareness content targeting UK women aged 25–45."
      ]
    }
  ],
  "education": [
    {
      "degree": "Bachelor of Arts (BA)",
      "institution": "Government College University, Faisalabad",
      "location": "Pakistan",
      "graduationYear": 2021
    }
  ],
  "certifications": [
    {
      "name": "Adobe Certified Professional — Adobe Premiere Pro & Social Media Marketing",
      "issuer": "Adobe"
    },
    {
      "name": "Video Production Training",
      "issuer": "NISDA (Northeast Institute of Skills and Digital Arts)"
    },
    {
      "name": "Video Editing",
      "issuer": "SoliceEra Institute & Software House"
    },
    {
      "name": "Visual Branding",
      "issuer": "Eureka Academy & Coursera"
    },
    {
      "name": "Meta Ads & Social Media Marketing",
      "issuer": "Coursera"
    }
  ]
}