# Waheed Akhtar (Waheed Haral) — Content Marketing Strategist | Organic Social Strategist | Social Media Manager

> Official Portfolio & Verified Case Studies: [https://waheedharal.com](https://waheedharal.com)
> Visual Work Gallery (400+ Creatives, Reels & Content Calendars): [https://waheedharal.com/visual-work](https://waheedharal.com/visual-work)
> Resume PDF: [https://waheedharal.com/assets/resume/Waheed_Akhtar_Resume.pdf](https://waheedharal.com/assets/resume/Waheed_Akhtar_Resume.pdf)

## Identity & Positioning
- **Primary Name (Portfolio Brand):** Waheed Akhtar
- **Legal / Resume Name:** Waheed Haral
- **Primary Titles:** Content Marketing Strategist | Organic Social Strategist | Social Media Manager
- **Tagline:** "I turn ideas into content, and content into growth."
- **Experience:** 4+ Years (Local & International Remote — UK, Netherlands/EU, Pakistan)
- **Location:** Lahore, Pakistan (Available for Remote Roles Worldwide)
- **Email:** haralwaheed@gmail.com
- **Phone / WhatsApp:** +92 314 7474572
- **LinkedIn:** [https://www.linkedin.com/in/waheed-haral-smm](https://www.linkedin.com/in/waheed-haral-smm)

## Executive Summary
Content Marketing and Growth Strategist with 4+ years of experience building multi-platform content systems across fitness, wellness, renewable energy, medical aesthetics, and digital agency brands. Skilled in organic social strategy, campaign messaging, social SEO, keyword-led captions, content audits, A/B testing, short-form video strategy, and AI-assisted creative workflows. Developed content contributing to 10M+ impressions, 900K+ video views, 300+ direct leads, 530% Instagram growth, and 30% faster creative turnaround across local and international client campaigns.

## Verified Headline Metrics
- **10M+** Organic Impressions across multi-industry campaigns
- **900K+** Short-Form Video & Reels Views
- **300+** Direct Conversion & Client Appointment Leads
- **+530%** Organic Instagram Growth (Scaled Aesthetics Lab from 10K to 63K followers)
- **€8.71** TikTok Lead-Gen CPL & **31 Meta Leads** (BeyondFit Amsterdam)
- **30%** Faster Creative Turnaround via AI-Assisted Workflows (Brand Surge LLC)

## Core Skills & Technical Stack
- **Strategy:** Organic Social Strategy, Content Marketing Strategy, Content Calendars, Campaign Planning, Brand Storytelling, Creative Direction, Campaign Messaging, Content Funnels, Lead Generation Content
- **Copywriting & Social SEO:** Hook Writing, Short-form Scripts, Keyword-led Captions, Hashtag Research, Competitor Research, Landing-page Messaging, A/B Testing, Content Audits
- **Analytics & Ad Platforms:** Meta Ads Manager, TikTok Ads Manager, Google Ads, Meta Business Suite, Instagram Insights, Google Analytics 4 (GA4), Google Tag Manager (GTM), CPL Reporting, Lead-generation Reporting, Performance Tracking, SocialBu
- **Creative & Video Production:** Adobe Premiere Pro, Adobe Photoshop, Adobe Illustrator, After Effects, DaVinci Resolve, CapCut, Canva, Figma, DSLR & Drone Video Production
- **AI Creative Workflows:** ChatGPT, Canva AI, Adobe Firefly, Midjourney, Runway ML, Veo 3, Nano Banana, Notion, Trello, Google Workspace

## Verified Work Experience & Flagship Case Studies

### 1. Brand Surge LLC — Social Media Marketing Manager / Content Mentor (2025 – Present | Lahore, Pakistan)
- Led end-to-end content operations for 4+ agency brands (BCT, DS, TD, EC), managing content calendars, campaign planning, creative briefs, publishing schedules, and weekly performance reporting.
- Developed reels, carousels, static posts, captions, hooks, ad creatives, and campaign messaging across Instagram, Facebook, LinkedIn, and Pinterest.
- Optimized AI-assisted workflows using ChatGPT, Canva AI, Adobe Firefly, and Midjourney, improving creative turnaround time and team efficiency by ~30%.
- Mentored junior designers on content ideation, brief creation, visual direction, caption development, and AI workflows.

### 2. BeyondFit — Social & Video Lead / Content Strategy Support (2025 – Present | Amsterdam, Netherlands – Remote)
- Developed conversion-focused campaign messaging, reels, and ad creatives for Meta and TikTok paid funnels, contributing to 31 Meta leads and 5 Google Ads leads during the monthly reporting period.
- Optimized TikTok lead-generation test creatives and reporting, generating 4 leads at an estimated CPL of EUR 8.71.
- Analyzed Meta, TikTok, Google Ads, and platform insights to support +101.7% views, +45.4% interactions, and +106.7% follower growth.
- Executed 7-Day Free Trial and Peak Hours lead-generation funnels.

### 3. Senior Content Creator & Video Producer — AMA Energy (2023 – 2025 | Lahore, Pakistan)
- Produced 45+ organic reels and video assets end-to-end (script, DSLR/drone shoot, edit, thumbnail), generating 200K+ organic views and 2M+ impressions through educational renewable-energy content.
- Designed 90+ social media and ad creatives to strengthen digital visibility and customer education.
- Built creative production SOPs and trained a junior editor.

### 4. Lead Content Producer / Senior Content Creator — Aesthetics Lab (2022 – 2023 | Lahore, Pakistan)
- Led organic growth strategy that scaled Instagram from 10K to 63K followers (+530%) through trend-led content planning, short-form video, and service-focused campaigns.
- Produced and scripted 55+ reels and videos, generating 100+ direct client appointment leads.
- Designed 40+ ad creatives and carousel posts and led the Islamabad branch launch content strategy.

### 5. GluSlim UK / DrWellness — Wellness Supplement Content Strategy (London, UK – Remote)
- Developed UK ASA/CAP compliance-aware, brand-safe campaign messaging, carousel concepts, audience-focused CTAs, and product-awareness content targeting UK women aged 25–45.

## Education & Certifications
- **Education:** Bachelor of Arts (BA) — Government College University, Faisalabad, Pakistan (Graduated: 2021)
- **Certifications:**
  - Adobe Certified Professional — Adobe Premiere Pro & Social Media Marketing
  - Video Production Training — NISDA (Northeast Institute of Skills and Digital Arts)
  - Video Editing — SoliceEra Institute & Software House
  - Visual Branding — Eureka Academy & Coursera
  - Meta Ads & Social Media Marketing — Coursera